Naming, Branding, Stationery
Terra Magna by Bonterra is a new residential concept in the city of Monclova, México. It offers a high quality life by using materials and vegetation found in the zone. This project is the first of many others that Bonterra, the real estate developer will offer.
For the creative process we wanted to represent a stylized sense of the brand, making thin typographies and a symbol of a new born plant, making reference to the new life coming. For the color palette we chose sober colors to maintain the essence of the whole branding.