Monterrey, Nuevo León.
Soleia is a brand that offers everyday jewelry products, that distinguishes for having meticulous attention to detail and quality materials that offer long life, aesthetics and responsibility with the environment.
The brand graphically represents a concept that revolves around women´s femininity by celebrating their strength and delicacy through fine jewelry. The color palette has a main inspiration in nature and neutral colors to represent the brands main source of material.
We wanted to create a character to give the brand that sense of femininity, so we developed one that portrays herself as a free and happy soul and is represented in different day to day scenarios to demonstrate all the strength and women empowerment she has.