Naming, Branding, Stationery
La Retama is a residential complex that adapts to the natural context of the region, that’s why the main element and naming are represented by a local desert tree.
For this branding, we wanted to adapt the colors that the actual retama tree has into the brand’s color palette. Also, the isotype is a close-up representation of the tree. All the elements work together to adapt the context of the region into this new residencial.