Cien Granos
2022
Naming, Branding, Product Photography, Packaging
Torreón, Coah.
Branding and packaging for Cien Granos, a 100% Mexican coffee brand that seeks to offer a variety of coffee flavors each one with an artisanal procedure and a Mexican taste. Each flavor has different packaging in order to be differentiated.
The naming of this project is born from the theories about the origin of coffee, in which by tradition the perfect cup of coffee is made from the single amount of 100 coffee grains to make a perfectly balanced cup. Knowing this, we decided to make a short story talking more deeply about these traditions, helping users have a better understanding of the meaning of this brand.
