Emetea Creative Studio


Naming, Branding

Cave is a new fitness concept where balance & a fusion of disciplines focuses on three main pillars: working out, yoga & diet. Seeking to inspire their users to a more balanced lifestyle where they include working out and healthy eating habits, making the process of achieving goals easy and limitless.

Graphically the brand has an energetic personality and we decided to use black and white as the main color palette to help represent power and elegance of both yoga and weight training.